
Our verdict on the Bulgari B.zero1 Men’s Ring
- Buy it if
- you want modern.
- Skip it if
- you want classic.
- Best for
- Coil ring
- Key feature
- Coil band
- Typical price
- $1,500–$3,000
Key specifications
| Metal | 18k gold |
|---|---|
| Stones | None |
| Size | 56-70 |
| Closure | None |
Who should buy it, and who should skip it
A good fit if you
- you want modern
- value distinctive
- can spend around $1,500–$3,000
Skip it if you
- you want classic
- mind this: pricey
Pros and cons
Pros
- Distinctive
Cons
- Pricey
The verdict in one breath
The Bulgari B.zero1 Men’s Ring is a beautiful piece for the right buyer, not an automatic pick. Its strength: coil band. Read the skip-if line before you spend.
Reasons to buy
- Distinctive
Reasons to skip
- Pricey
The details that matter
- Metal: 18k gold
- Stones: None
- Size: 56-70
- Closure: None
Worth knowing
Unisex.
Buy it or skip it?
Consider it if you want modern. Skip it if you want classic; the Cartier Santos Cufflinks is the better buy then. Everything else is in our list of the best men’s bracelets and cufflinks.
Alternatives worth considering

Cartier · Men’s bracelets and cufflinks
Cartier Santos Cufflinks
Buy it if you want refined cufflinks.
- Verdict
- Buy
- Best for
- Classic cufflinks
- Typical price
- $1,500–$2,500
Pros
- Elegant
Cons
- Pricey

Hermès · Men’s bracelets and cufflinks
Hermès Chaine d’Ancre Bracelet
Buy it if you want a classic men’s chain.
- Verdict
- Buy
- Best for
- Anchor chain
- Typical price
- $1,000–$1,600
Pros
- Iconic
- Unisex
Cons
- Boutique-only
Frequently asked questions
Should I buy the Bulgari B.zero1 Men’s Ring?
Consider it, if you want modern. Why: coil band. The catch: pricey.
When should I skip it?
Skip it if you want classic. The Cartier Santos Cufflinks is the better buy then.
What does the Bulgari B.zero1 Men’s Ring cost?
Usually $1,500–$3,000 in the US. Luxury houses raise prices often, so check the current price before you buy.