Article
When luxury prices go up: a calendar for Chanel, Louis Vuitton, Hermès, Rolex and more
Luxury icons almost never go on sale, but they do get more expensive, often on a predictable rhythm. Here is…
Journal
Investment pieces, price-increase calendars, authentication tips and care guides for luxury fashion in the US and Europe.
Article
Buying luxury in Europe: VAT refunds, sizes and what really saves money
Paris and Milan prices can look lower than in New York, but European prices include VAT. Here is how the…
Article
Authentic or not? How to buy pre-owned luxury safely
Pre-owned is the smartest way to buy many luxury pieces, and the riskiest if you choose the wrong seller. Here…
Article
How to care for leather, cashmere and a mechanical watch
A luxury piece is only as good as the care it gets. Simple habits that keep bags, shoes, cashmere and…
The Opulique journal
Long reads on buying luxury well: price-increase calendars, buying in Europe and the VAT refund, authentication, and how to care for leather, cashmere and watches.
Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.