Breitling Premier B01 review: worth it or skip?

What the Breitling Premier B01 does well

The headline: premier. The details: Case: 42 mm steel; Movement: Breitling B01; Water resistance: 100 m; Power reserve: 70 hours. In our list it is the pick for: elegant chrono. It usually sells for $9,000–$10,000 in the US.

1940s.

The trade-offs

Good: beautiful. Not so good: pricey. Read the skip-if line before you spend: skip it if you want sporty.

What to buy instead

Instead, consider the Breitling Navitimer B01 Chronograph 41 ($9,000–$10,000): slide rule bezel chronograph. Better if you want aviation heritage.

Instead, consider the IWC Portugieser Chronograph ($8,900–$9,800): clean two-register chronograph. Better if you want elegant.

Instead, consider the Breitling Chronomat B01 42 ($8,900–$9,800): rouleaux bracelet chronograph. Better if you want sporty.

Before you buy

Movement: integrated in-house chronograph movements are more refined than modular ones; check service intervals. Thickness: chronographs are thicker; under about 14 mm still slides under a cuff. Legibility: busy dials with many registers can be hard to read; a clean, contrasting layout is easier.

Buyer tip

Omega and TAG Heuer chronographs are often discounted by authorized dealers; Rolex Daytona sells above list on the pre-owned market.

Buying in Europe: authorized-dealer prices for Swiss watches are set per country and include VAT; a watch bought in Switzerland or the EU carries the same international warranty as one bought in the US. Grey-market and pre-owned prices are often quoted in euros or Swiss francs.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.

Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.