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Bulgari products: reviews and comparisons

Our research on Bulgari products: what each one is best for, how they compare and which alternatives to consider.

Opulique is independent and is not affiliated with or endorsed by the brands we cover.

Products we have researched

Bulgari B.zero1 Bracelet

Bulgari · Fine jewelry bracelets

Bulgari B.zero1 Bracelet

Buy it if you want modern.

Verdict
Consider
Best for
Coil bracelet
Typical price
$5,000–$8,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari B.zero1 Earrings

Bulgari · Fine jewelry earrings

Bulgari B.zero1 Earrings

Buy it if you want modern.

Verdict
Consider
Best for
Bulgari hoops
Typical price
$2,500–$4,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari B.zero1 Men’s Bracelet

Bulgari · Men’s bracelets and cufflinks

Bulgari B.zero1 Men’s Bracelet

Buy it if you want modern.

Verdict
Consider
Best for
Coil
Typical price
$5,000–$8,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari B.zero1 Men’s Ring

Bulgari · Men’s bracelets and cufflinks

Bulgari B.zero1 Men’s Ring

Buy it if you want modern.

Verdict
Consider
Best for
Coil ring
Typical price
$1,500–$3,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari B.zero1 Pendant

Bulgari · Fine jewelry necklaces

Bulgari B.zero1 Pendant

Buy it if you want modern.

Verdict
Consider
Best for
Modern Bulgari
Typical price
$2,500–$4,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari B.zero1 Ring Pavé

Bulgari · Fine jewelry rings

Bulgari B.zero1 Ring Pavé

Buy it if you want sparkle.

Verdict
Consider
Best for
Pavé coil
Typical price
$5,000–$9,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari Bulgari Bulgari Lady

Bulgari · Women’s luxury watches

Bulgari Bulgari Bulgari Lady

Buy it if you want Bulgari.

Verdict
Buy
Best for
Logo bezel
Typical price
$6,000–$9,000

Pros

  • Iconic

Cons

  • Pricey
Bulgari Divas’ Dream Pendant

Bulgari · Fine jewelry necklaces

Bulgari Divas’ Dream Pendant

Buy it if you want Roman motif.

Verdict
Buy
Best for
Fan motif
Typical price
$4,000–$8,000

Pros

  • Beautiful

Cons

  • Pricey
Bulgari Octo Finissimo Automatic

Bulgari · Dress watches

Bulgari Octo Finissimo Automatic

Buy it if you want ultra-thin modern design.

Verdict
Buy
Best for
Record-thin sport
Typical price
$15,500–$17,500

Pros

  • Very thin
  • Distinctive

Cons

  • Pricey
Bulgari Serpenti Earrings

Bulgari · Fine jewelry earrings

Bulgari Serpenti Earrings

Buy it if you want Bulgari.

Verdict
Buy
Best for
Serpent
Typical price
$4,000–$8,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari Serpenti Ring Diamonds

Bulgari · Fine jewelry rings

Bulgari Serpenti Ring Diamonds

Buy it if you want glamour.

Verdict
Buy
Best for
Pavé serpent
Typical price
$5,000–$12,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari Serpenti Seduttori

Bulgari · Women’s luxury watches

Bulgari Serpenti Seduttori

Buy it if you want Bulgari.

Verdict
Buy
Best for
Serpent bracelet
Typical price
$7,500–$12,000

Pros

  • Elegant

Cons

  • Pricey
Bulgari Serpenti Tubogas

Bulgari · Women’s luxury watches

Bulgari Serpenti Tubogas

Buy it if you want a jewelry statement.

Verdict
Buy
Best for
Snake icon
Typical price
$9,000–$13,000

Pros

  • Iconic

Cons

  • Pricey
Bulgari Serpenti Tubogas Gold

Bulgari · Women’s luxury watches

Bulgari Serpenti Tubogas Gold

Buy it if you want gold.

Verdict
Consider
Best for
Gold Tubogas
Typical price
$25,000–$40,000

Pros

  • Iconic

Cons

  • Pricey
Bulgari Serpenti Viper Bracelet

Bulgari · Fine jewelry bracelets

Bulgari Serpenti Viper Bracelet

Buy it if you want Italian glamour.

Verdict
Buy
Best for
Snake scales
Typical price
$6,500–$12,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari Serpenti Viper Diamonds

Bulgari · Fine jewelry bracelets

Bulgari Serpenti Viper Diamonds

Buy it if you want glamour.

Verdict
Buy
Best for
Pavé serpent
Typical price
$14,000–$22,000

Pros

  • Flexible
  • Glamorous

Cons

  • Pricey
Bulgari Serpenti Viper Necklace

Bulgari · Fine jewelry necklaces

Bulgari Serpenti Viper Necklace

Buy it if you want Bulgari.

Verdict
Buy
Best for
Serpent
Typical price
$8,000–$16,000

Pros

  • Distinctive

Cons

  • Pricey
Bulgari Serpenti Viper Necklace Pavé

Bulgari · Fine jewelry necklaces

Bulgari Serpenti Viper Necklace Pavé

Buy it if you want glamour.

Verdict
Consider
Best for
Pavé serpent
Typical price
$18,000–$30,000

Pros

  • Spectacular

Cons

  • Pricey
Bulgari Serpenti Viper Ring

Bulgari · Fine jewelry rings

Bulgari Serpenti Viper Ring

Buy it if you want Italian glamour.

Verdict
Buy
Best for
Snake ring
Typical price
$1,800–$4,500

Pros

  • Distinctive

Cons

  • Pricey

Reviews, comparisons and guides

Bulgari: what to buy, what to skip

Is Bulgari worth it? Like every house, Bulgari makes some pieces worth their price and some you mostly pay the name for. Here is every Bulgari piece Opulique has checked, across dress watches, fine jewelry bracelets, fine jewelry earrings, fine jewelry necklaces, fine jewelry rings, men’s bracelets and cufflinks, women’s luxury watches, each with a clear call, the usual price and, where it makes sense, a better alternative from another house.

Every Bulgari piece we checked

Bulgari Octo Finissimo Automatic (dress watches, $15,500–$17,500): buy. Ultra-thin octagonal watch.

Bulgari Serpenti Viper Bracelet (fine jewelry bracelets, $6,500–$12,000): buy. Flexible serpent bracelet.

Bulgari Serpenti Viper Diamonds (fine jewelry bracelets, $14,000–$22,000): buy. Viper with diamond pavé.

Bulgari B.zero1 Bracelet (fine jewelry bracelets, $5,000–$8,000): consider. Coil bracelet.

Bulgari Serpenti Earrings (fine jewelry earrings, $4,000–$8,000): buy. Serpenti earrings.

Bulgari B.zero1 Earrings (fine jewelry earrings, $2,500–$4,000): consider. Coil hoops.

Bulgari Serpenti Viper Necklace (fine jewelry necklaces, $8,000–$16,000): buy. Viper necklace.

Bulgari Divas’ Dream Pendant (fine jewelry necklaces, $4,000–$8,000): buy. Fan pendant.

Bulgari B.zero1 Pendant (fine jewelry necklaces, $2,500–$4,000): consider. Coil pendant.

Bulgari Serpenti Viper Necklace Pavé (fine jewelry necklaces, $18,000–$30,000): consider. Pavé Viper.

Bulgari Serpenti Viper Ring (fine jewelry rings, $1,800–$4,500): buy. Serpent ring.

Bulgari Serpenti Ring Diamonds (fine jewelry rings, $5,000–$12,000): buy. Serpenti ring.

Bulgari B.zero1 Ring Pavé (fine jewelry rings, $5,000–$9,000): consider. Pavé B.zero1.

Bulgari B.zero1 Men’s Ring (men’s bracelets and cufflinks, $1,500–$3,000): consider. Coil band.

Bulgari B.zero1 Men’s Bracelet (men’s bracelets and cufflinks, $5,000–$8,000): consider. Coil bracelet.

Bulgari Serpenti Tubogas (women’s luxury watches, $9,000–$13,000): buy. Tubogas coil.

Bulgari Bulgari Bulgari Lady (women’s luxury watches, $6,000–$9,000): buy. Engraved bezel.

Bulgari Serpenti Seduttori (women’s luxury watches, $7,500–$12,000): buy. Seduttori.

Bulgari Serpenti Tubogas Gold (women’s luxury watches, $25,000–$40,000): consider. Gold Tubogas.

Bulgari or another house?

Buy the piece, not the logo. Compare Bulgari women’s luxury watches with the alternatives in our best women’s luxury watches list before you decide.

Authenticity, warranty and service

Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.

How we make the call: we read the house’s own product details and care guides, compare materials and construction, follow owners’ long-term experience and track the usual retail and resale prices. A piece gets “Buy” only if we would tell a friend to spend that money on it. No fashion house can pay for a verdict.