
Max Mara · Women’s luxury coats
Max Mara 101801 Icon Coat
Buy it if you want one coat for decades.
- Verdict
- Buy
- Best for
- The coat icon
- Typical price
- $3,990–$4,590
Pros
- Timeless
- Warm
Cons
- Oversized fit
Our research on Max Mara products: what each one is best for, how they compare and which alternatives to consider.
Opulique is independent and is not affiliated with or endorsed by the brands we cover.

Max Mara · Women’s luxury coats
Buy it if you want one coat for decades.
Pros
Cons

Max Mara · Women’s cashmere knitwear
Buy it if you want elegant knitwear.
Pros
Cons

Max Mara · Women’s luxury down jackets
Buy it if you want luxe.
Pros
Cons

Max Mara · Women’s luxury down jackets
Buy it if you want an elegant puffer.
Pros
Cons

Max Mara · Women’s luxury coats
Buy it if you want the ultimate Max Mara coat.
Pros
Cons

Max Mara · Women’s blazers and tailoring
Buy it if you want a work pantsuit.
Pros
Cons

Max Mara · Women’s luxury coats
Buy it if you want a soft, belted camel coat.
Pros
Cons

Max Mara · Men’s overcoats and trench coats
Buy it if you want camel.
Pros
Cons

Max Mara · Women’s luxury coats
Buy it if you want cozy statement.
Pros
Cons

Max Mara · Luxury tote bags
Buy it if you want a fairly priced office tote.
Pros
Cons

Max Mara · Women’s blazers and tailoring
Buy it if you want a quality office blazer.
Pros
Cons

Max Mara · Women’s luxury coats
Buy it if you want Max Mara quality for less.
Pros
Cons
ReviewWomen’s luxury coats
Is the Max Mara Teddy Bear Icon Coat worth it? Our buy-or-skip verdict, who it suits, who should skip it…
VerdictConsider $4,200–$4,800
ReviewWomen’s luxury down jackets
Is the Max Mara Cube Cashmere Puffer worth it? Our buy-or-skip verdict, who it suits, who should skip it and…
VerdictBuy $2,500–$3,500
ReviewWomen’s luxury coats
Is the Max Mara Ludmilla Cashmere Icon Coat worth it? Our buy-or-skip verdict, who it suits, who should skip it…
VerdictBuy $6,900–$7,900
ReviewWomen’s blazers and tailoring
Is the Max Mara Madame Coat Suit worth it? Our buy-or-skip verdict, who it suits, who should skip it and…
VerdictBuy $2,000–$3,000
ReviewMen’s overcoats and trench coats
Is the Max Mara Men’s Camel Coat worth it? Our buy-or-skip verdict, who it suits, who should skip it and…
VerdictConsider $2,500–$3,200
ReviewWomen’s cashmere knitwear
Is the Max Mara Cashmere Knit worth it? Our buy-or-skip verdict, who it suits, who should skip it and what…
VerdictBuy $900–$1,300
ReviewWomen’s blazers and tailoring
Is the Max Mara Wool Blazer worth it? Our buy-or-skip verdict, who it suits, who should skip it and what…
VerdictBuy $1,400–$2,000
ReviewWomen’s luxury down jackets
Is the Max Mara Cube Down Coat worth it? Our buy-or-skip verdict, who it suits, who should skip it and…
VerdictBuy $1,500–$2,200
ReviewWomen’s luxury coats
Is the Max Mara 101801 Icon Coat worth it? Our buy-or-skip verdict, who it suits, who should skip it and…
VerdictBuy $3,990–$4,590
ReviewWomen’s luxury coats
Is the Max Mara Manuela Coat worth it? Our buy-or-skip verdict, who it suits, who should skip it and what…
VerdictBuy $3,290–$3,790
Is Max Mara worth it? Like every house, Max Mara makes some pieces worth their price and some you mostly pay the name for. Here is every Max Mara piece Opulique has checked, across luxury tote bags, men’s overcoats and trench coats, women’s blazers and tailoring, women’s cashmere knitwear, women’s luxury coats, women’s luxury down jackets, each with a clear call, the usual price and, where it makes sense, a better alternative from another house.
Max Mara Men’s Camel Coat (men’s overcoats and trench coats, $2,500–$3,200): consider. Camel hair coat.
Max Mara Whitney Tote (luxury tote bags, $1,200–$1,500): consider. Clean leather work tote with a zip.
Max Mara Cashmere Knit (women’s cashmere knitwear, $900–$1,300): buy. Cashmere sweater.
Max Mara 101801 Icon Coat (women’s luxury coats, $3,990–$4,590): buy. Double-breasted wrap coat in wool and cashmere, unchanged since 1981.
Max Mara Manuela Coat (women’s luxury coats, $3,290–$3,790): buy. Camel hair wrap coat with a belt.
Sportmax Wool Coat (women’s luxury coats, $1,400–$1,800): buy. Wool coat from the Sportmax line.
Max Mara Ludmilla Cashmere Icon Coat (women’s luxury coats, $6,900–$7,900): buy. Pure cashmere wrap coat.
Max Mara Teddy Bear Icon Coat (women’s luxury coats, $4,200–$4,800): consider. Alpaca teddy coat.
Max Mara Cube Down Coat (women’s luxury down jackets, $1,500–$2,200): buy. Water-repellent down coat with detachable parts.
Max Mara Cube Cashmere Puffer (women’s luxury down jackets, $2,500–$3,500): buy. Cashmere-shell puffer.
Max Mara Wool Blazer (women’s blazers and tailoring, $1,400–$2,000): buy. Single-breasted wool blazer.
Max Mara Madame Coat Suit (women’s blazers and tailoring, $2,000–$3,000): buy. Wool suit.
Buy the piece, not the logo. Compare Max Mara luxury tote bags with the alternatives in our best luxury tote bags list before you decide.
Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.
How we make the call: we read the house’s own product details and care guides, compare materials and construction, follow owners’ long-term experience and track the usual retail and resale prices. A piece gets “Buy” only if we would tell a friend to spend that money on it. No fashion house can pay for a verdict.
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