Max Mara 101801 Icon Coat vs Loro Piana Cashmere Coat

Max Mara 101801 Icon Coat vs Loro Piana Cashmere Coat: which one should you buy?

Quick answer

Buy the Max Mara 101801 Icon Coat if you want one coat for decades. Buy the Loro Piana Cashmere Coat instead if you want the finest cashmere.

By Opulique Editorial Team Updated November 6, 2026 1 min read

We research products independently. When you buy through links on this page, we may earn a commission at no extra cost to you. How we earn money

Buy

Max Mara 101801 Icon Coat

Best for The coat icon

Typically $3,990–$4,590

Check Price on Amazon Paid link

Buy

Loro Piana Cashmere Coat

Best for Ultimate cashmere

Typically $6,500–$8,500

Check Price on Amazon Paid link

Quick comparison

Feature	Max Mara 101801 Icon Coat	Loro Piana Cashmere Coat
Verdict	Buy	Buy
Typical price	$3,990–$4,590	$6,500–$8,500
Best for	The coat icon	Ultimate cashmere
Key feature	Double-breasted wrap coat in wool and cashmere, unchanged since 1981	Long cashmere coat from the great mill
Fabric	Wool and cashmere	Cashmere
Length	Below the knee	Long
Fit	Relaxed	Relaxed
Made in	Italy	Italy
Where to buy	Check Price Paid link	Check Price Paid link

Main differences

Fabric

Max Mara 101801 Icon Coat: Wool and cashmere; Loro Piana Cashmere Coat: Cashmere.

Length

Max Mara 101801 Icon Coat: Below the knee; Loro Piana Cashmere Coat: Long.

Fit

Max Mara 101801 Icon Coat: Relaxed; Loro Piana Cashmere Coat: Relaxed.

Made in

Max Mara 101801 Icon Coat: Italy; Loro Piana Cashmere Coat: Italy.

Why buy it

Max Mara 101801 Icon Coat: double-breasted wrap coat in wool and cashmere, unchanged since 1981; Loro Piana Cashmere Coat: long cashmere coat from the great mill.

Made for

Max Mara 101801 Icon Coat: the coat icon; Loro Piana Cashmere Coat: ultimate cashmere.

Usual price

Max Mara 101801 Icon Coat: $3,990–$4,590; Loro Piana Cashmere Coat: $6,500–$8,500.

Which should you choose?

Choose the Max Mara 101801 Icon Coat if you

you want one coat for decades
value timeless

Check Price Paid link

Choose the Loro Piana Cashmere Coat if you

you want the finest cashmere
value exceptional softness

Check Price Paid link

If neither feels right

Neither is the only answer. See every piece we would buy (and the ones we would skip) in our list of the best women’s luxury coats.

Not sure about either? Consider these

Burberry · Women’s luxury coats

Burberry Kensington Heritage Trench

Buy it if you want the original trench.

Verdict: Buy
Best for: Trench reference
Typical price: $2,390–$2,790

Pros

Iconic
Durable gabardine

Cons

Not warm alone

Check Price on Amazon Paid linkRead our review

Max Mara · Women’s luxury coats

Max Mara Ludmilla Cashmere Icon Coat

Buy it if you want the ultimate Max Mara coat.

Verdict: Buy
Best for: Cashmere icon
Typical price: $6,900–$7,900

Pros

Exceptional cashmere
Timeless

Cons

Pricey

Check Price on Amazon Paid linkRead our review

Frequently asked questions

Max Mara 101801 Icon Coat or Loro Piana Cashmere Coat: which should I buy?

Buy the Max Mara 101801 Icon Coat if you want one coat for decades. Buy the Loro Piana Cashmere Coat instead if you want the finest cashmere.

Is the price difference worth it?

The Max Mara 101801 Icon Coat usually costs $3,990–$4,590 and the Loro Piana Cashmere Coat $6,500–$8,500. Pay more only if the differences above matter to you.

Opulique Editorial Team

Part of the Opulique research team. We compare specifications, documentation and real-world trade-offs so you can decide faster.

How we research products Editorial policy

Max Mara 101801 Icon Coat or Loro Piana Cashmere Coat: the full reasoning

Max Mara 101801 Icon Coat or Loro Piana Cashmere Coat? Both are strong women’s luxury coats, which is exactly why the choice is hard. The short version first: buy the Max Mara 101801 Icon Coat if you want one coat for decades, and buy the Loro Piana Cashmere Coat if you want the finest cashmere. The rest of this page explains why, with usual US prices.

Where they differ

The Max Mara 101801 Icon Coat wins on double-breasted wrap coat in wool and cashmere, unchanged since 1981. The Loro Piana Cashmere Coat answers with long cashmere coat from the great mill. Fabric: Wool and cashmere on the Max Mara 101801 Icon Coat, Cashmere on the Loro Piana Cashmere Coat. Length: Below the knee on the Max Mara 101801 Icon Coat, Long on the Loro Piana Cashmere Coat. Fit: Relaxed on the Max Mara 101801 Icon Coat, Relaxed on the Loro Piana Cashmere Coat. Made in: Italy on the Max Mara 101801 Icon Coat, Italy on the Loro Piana Cashmere Coat.

Reasons to buy the Max Mara 101801 Icon Coat

Timeless, Warm, Superb fabric. What to accept: oversized fit, pricey. Usual price: $3,990–$4,590. Our verdict: buy. Read the full Max Mara 101801 Icon Coat review.

Reasons to buy the Loro Piana Cashmere Coat

Exceptional softness, Light, Logo-free. What to accept: delicate, very expensive. Usual price: $6,500–$8,500. Our verdict: buy. Read the full Loro Piana Cashmere Coat review.

Neither one?

Our list of the best women’s luxury coats has every other piece with its own call. Fabric: a high share of wool or cashmere (80%+) keeps you warmer than blends with polyester; double-faced wool is warm and light.

Also consider the Burberry Kensington Heritage Trench ($2,390–$2,790): cotton gabardine trench made in England. Buy it if you want the original trench.

Also consider the Max Mara Ludmilla Cashmere Icon Coat ($6,900–$7,900): pure cashmere wrap coat. Buy it if you want the ultimate Max Mara coat.

Buyer tip

Classic coats (the Max Mara 101801, a Burberry trench) are rarely discounted; seasonal colors and cuts drop 30–50% in January.

Buying in Europe: Italian (IT 38, 40, 42) and French (FR 36, 38, 40) clothing sizes are not the same; IT 40 is about a US 4 and an FR 36. Check each house’s chart, and keep returns in mind when you order from another country.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.