Goyard Artois MM review: worth it or skip?

What the Goyard Artois MM does well

The headline: zip-top Goyardine tote. The details: Material: Goyardine; Size: 40 x 28 x 15 cm; Hardware: Brass; Made in: France. In our list it is the pick for: zip Goyard. It usually sells for $3,200–$3,800 in the US.

Zip.

The trade-offs

Good: secure, light. Not so good: boutique. Read the skip-if line before you spend: skip it if you want online.

What to buy instead

Instead, consider the Goyard Anjou PM ($3,000–$3,600): reversible Saint Louis. Better if you want versatile.

Instead, consider the Hermès Garden Party 36 ($3,600–$4,600): canvas and leather tote with a press-stud closure. Better if you want a usable Hermès tote at boutique price.

Instead, consider the Valextra Avietta Tote ($3,600–$4,200): structured tote with no logo. Better if you want logo-free make.

Before you buy

Laptop fit: a 13- to 14-inch laptop needs about 36 cm of width inside; many “medium” totes are too small. Weight: coated canvas and nylon totes weigh half of full-leather ones, which matters when you carry them all day. Closure and pockets: an open tote is quick but insecure on public transport; look for a zip, a clasp or an inner zip pocket.

Buyer tip

Coated canvas totes (Goyard, Louis Vuitton) take daily abuse best and keep resale value; buy leather totes in darker colors, which hide marks from denim and rain.

Buying in Europe: European prices include VAT (around 20%), while US prices exclude sales tax, so a bag can look cheaper in Paris or Milan than it really is. Visitors from outside the EU and UK can often claim a VAT refund on purchases made in the EU, which is why many Americans buy Chanel, Louis Vuitton and Hermès while travelling.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.

Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.