Gucci GG Swimsuit review: worth it or skip?

What the Gucci GG Swimsuit does well

The headline: GG print swimsuit. The details: Fabric: Lycra; Support: Light; Fit: True to size; Made in: Italy. In our list it is the pick for: logo swim. It usually sells for $550–$700 in the US.

Logo premium.

The trade-offs

Good: logo. Not so good: pricey, logo. Read the skip-if line before you spend: skip it if you want quality for price.

What to buy instead

Instead, consider the Eres Les Essentiels One-Piece ($450–$600): classic one-piece with lasting fabric. Better if you want the most durable luxury swimsuit.

Instead, consider the Eres Asia Swimsuit ($450–$600): sculpting one-piece. Better if you want elegant.

Instead, consider the Eres Duni Bikini ($400–$550): supportive bikini. Better if you want supportive luxury.

Before you buy

Fabric: chlorine-resistant Lycra blends keep shape longer; crinkle fabrics stretch to fit but sag with time. Support: underwire and molded cups help larger busts; triangle tops suit smaller busts. Care: rinse in fresh water after each swim and dry flat in the shade.

Buyer tip

Swimwear sales start in July; buy classic black and navy suits then, and new prints in spring.

Buying in Europe: Italian (IT 38, 40, 42) and French (FR 36, 38, 40) clothing sizes are not the same; IT 40 is about a US 4 and an FR 36. Check each house’s chart, and keep returns in mind when you order from another country.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.

Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.