Loro Piana Cotton Polo review: worth it or skip?

What the Loro Piana Cotton Polo does well

The headline: fine cotton polo. The details: Fabric: Cotton pique; Fit: Regular; Detail: Mother-of-pearl buttons; Made in: Italy. In our list it is the pick for: quiet polo. It usually sells for $600–$850 in the US.

Logo-free.

The trade-offs

Good: superb fabric. Not so good: very pricey. Read the skip-if line before you spend: skip it if you want value.

What to buy instead

Instead, consider the Zegna Silk Cotton Polo ($600–$800): silk cotton blend polo. Better if you want smart.

Instead, consider the Brunello Cucinelli Knit Polo ($700–$950): cotton knit polo. Better if you want refined.

Instead, consider the Ralph Lauren Purple Label Knit Polo ($400–$550): silk-cotton knit. Better if you want refined.

Before you buy

Fabric: long-staple cotton pique and fine knitted cotton or silk keep shape and color after many washes. Collar: a collar that holds its shape (or a knitted collar) is what separates a good polo from a cheap one. Fit: luxury polos run slim; size up if you are between sizes.

Buyer tip

Polos and tees go on sale each summer; buy navy, white and gray, which never date.

Buying in Europe: Italian tailoring uses chest sizes such as IT 48 or 50 (about a US 38 or 40), while knitwear and outerwear use S–XL or IT sizes depending on the house. A European tailor can adjust sleeves and hems on any jacket.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.

Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.