Skip to content
Compare products

Review Women’s luxury watches

Rolex Lady-Datejust 28 review: worth it or skip?

Buy9.0/10 research score

Quick answer

Buy it, if you want a lifetime Rolex. Why: fluted bezel Lady-Datejust. The catch: pricey.

By Opulique Editorial Team Updated 1 min read

We research products independently. When you buy through links on this page, we may earn a commission at no extra cost to you. How we earn money

Rolex Lady-Datejust 28

Our verdict on the Rolex Lady-Datejust 28

Buy it if
you want a lifetime Rolex.
Skip it if
you want value.
Best for
Classic Rolex
Key feature
Fluted bezel Lady-Datejust
Typical price
$13,000–$17,000
Check Price on Amazon Paid link

Key specifications

Case28 mm steel and gold
MovementRolex 2236
Water resistance100 m
Power reserve55 hours

Who should buy it, and who should skip it

A good fit if you

  • you want a lifetime Rolex
  • value holds value
  • can spend around $13,000–$17,000

Skip it if you

  • you want value
  • mind this: pricey

Pros and cons

Pros

  • Holds value
  • Timeless

Cons

  • Pricey

The verdict in one breath

The Rolex Lady-Datejust 28 is a women’s luxury watch we would point most people to. What earns it the buy: fluted bezel Lady-Datejust. In our list it is the pick for: classic Rolex.

Reasons to buy

  • Holds value
  • Timeless

Reasons to skip

  • Pricey

The details that matter

  • Case: 28 mm steel and gold
  • Movement: Rolex 2236
  • Water resistance: 100 m
  • Power reserve: 55 hours

Worth knowing

Rolesor.

Buy it or skip it?

Buy it if you want a lifetime Rolex. Skip it if you want value; the Patek Philippe Twenty~4 is the better buy then. Everything else is in our list of the best women’s luxury watches.

Alternatives worth considering

Patek Philippe Twenty~4

Patek Philippe · Women’s luxury watches

Patek Philippe Twenty~4

Buy it if you want Patek.

Verdict
Buy
Best for
Patek ladies
Typical price
$14,000–$18,000

Pros

  • Superb

Cons

  • Pricey
Check Price on Amazon Paid linkRead our review
Cartier Baignoire Gold

Cartier · Women’s luxury watches

Cartier Baignoire Gold

Buy it if you want gold.

Verdict
Buy
Best for
Gold Baignoire
Typical price
$12,000–$18,000

Pros

  • Elegant

Cons

  • Pricey
Check Price on Amazon Paid linkRead our review

Frequently asked questions

Should I buy the Rolex Lady-Datejust 28?

Buy it, if you want a lifetime Rolex. Why: fluted bezel Lady-Datejust. The catch: pricey.

When should I skip it?

Skip it if you want value. The Patek Philippe Twenty~4 is the better buy then.

What does the Rolex Lady-Datejust 28 cost?

Usually $13,000–$17,000 in the US. Luxury houses raise prices often, so check the current price before you buy.

Opulique Editorial Team

Part of the Opulique research team. We compare specifications, documentation and real-world trade-offs so you can decide faster.

How we research products Editorial policy

Rolex Lady-Datejust 28: the full buy-or-skip review

Is the Rolex Lady-Datejust 28 worth the money? Short answer: buy it, if you want a lifetime Rolex. This review explains what this Rolex piece gets right, where it falls short, what it usually costs and which women’s luxury watch to buy instead if it is not right for you.

What the Rolex Lady-Datejust 28 does well

The headline: fluted bezel Lady-Datejust. The details: Case: 28 mm steel and gold; Movement: Rolex 2236; Water resistance: 100 m; Power reserve: 55 hours. In our list it is the pick for: classic Rolex. It usually sells for $13,000–$17,000 in the US.

Rolesor.

The trade-offs

Good: holds value, timeless. Not so good: pricey. Read the skip-if line before you spend: skip it if you want value.

What to buy instead

Instead, consider the Patek Philippe Twenty~4 ($14,000–$18,000): Twenty~4 automatic. Better if you want Patek.

Instead, consider the Cartier Baignoire Gold ($12,000–$18,000): gold Baignoire. Better if you want gold.

Instead, consider the Rolex Lady-Datejust 28 Everose Rolesor ($15,000–$19,000): everose Rolesor. Better if you want warm.

Before you buy

Movement: quartz is accurate and low-maintenance for a watch you wear now and then; automatic suits daily wear. Size: 25 to 36 mm is classic for most wrists; small diamonds and bracelets change the feel more than size. Metal: steel is the best value; gold and diamond versions can cost several times more.

Buyer tip

Steel Cartier, Rolex and Omega watches hold value well; gold and gem-set fashion-house watches resell at a big discount.

Buying in Europe: authorized-dealer prices for Swiss watches are set per country and include VAT; a watch bought in Switzerland or the EU carries the same international warranty as one bought in the US. Grey-market and pre-owned prices are often quoted in euros or Swiss francs.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.

Buy from the fashion house, an authorized retailer or a reseller that authenticates and guarantees every piece, and keep the receipt, the dust bag, the box and any warranty card: they matter for repairs and for resale. Swiss watches carry a 2- to 5-year international warranty when bought from an authorized dealer, and buyers in the EU and UK also have a legal guarantee of at least two years on new goods.