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Rolex products: reviews and comparisons

Our research on Rolex products: what each one is best for, how they compare and which alternatives to consider.

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Products we have researched

Rolex Air-King 126900

Rolex · GMT and pilot watches

Rolex Air-King 126900

Buy it if you want aviation Rolex.

Verdict
Buy
Best for
Aviation Rolex
Typical price
$7,900–$9,500

Pros

  • Holds value

Cons

  • Busy dial
Rolex Cellini Moonphase Pre-Owned

Rolex · Dress watches

Rolex Cellini Moonphase Pre-Owned

Buy it if you want Rolex dress.

Verdict
Consider
Best for
Rolex dress
Typical price
$18,000–$24,000

Pros

  • Rolex quality

Cons

  • Discontinued
Rolex Cosmograph Daytona 126500LN

Rolex · Luxury chronographs

Rolex Cosmograph Daytona 126500LN

Buy it if you want the most coveted chronograph.

Verdict
Consider
Best for
Grail chronograph
Typical price
$16,000–$30,000

Pros

  • Holds value
  • Superb

Cons

  • Near-impossible at list
Rolex Cosmograph Daytona 126506 Platinum

Rolex · Luxury chronographs

Rolex Cosmograph Daytona 126506 Platinum

Buy it if you want the pinnacle Daytona.

Verdict
Consider
Best for
Ultimate Daytona
Typical price
$85,000–$140,000

Pros

  • Platinum
  • Ice-blue dial

Cons

  • Extreme price
Rolex Cosmograph Daytona 126508 Yellow Gold

Rolex · Luxury chronographs

Rolex Cosmograph Daytona 126508 Yellow Gold

Buy it if you want the gold icon.

Verdict
Consider
Best for
Gold Daytona
Typical price
$45,000–$65,000

Pros

  • Iconic

Cons

  • Very pricey
Rolex Cosmograph Daytona 126509 White Gold

Rolex · Luxury chronographs

Rolex Cosmograph Daytona 126509 White Gold

Buy it if you want precious-metal Daytona.

Verdict
Consider
Best for
White gold Daytona
Typical price
$42,000–$60,000

Pros

  • Iconic
  • Holds value

Cons

  • Very pricey
Rolex Datejust 31

Rolex · Women’s luxury watches

Rolex Datejust 31

Buy it if you want everyday Rolex.

Verdict
Buy
Best for
Versatile Rolex
Typical price
$9,500–$14,000

Pros

  • Holds value
  • Versatile

Cons

  • Hard to buy
Rolex Datejust 36 Diamond Dial

Rolex · Women’s luxury watches

Rolex Datejust 36 Diamond Dial

Buy it if you want sparkle.

Verdict
Buy
Best for
Diamond dial
Typical price
$11,000–$16,000

Pros

  • Holds value

Cons

  • Pricey
Rolex Datejust 41

Rolex · Dress watches

Rolex Datejust 41

Buy it if you want everyday Rolex.

Verdict
Buy
Best for
Everyday Rolex
Typical price
$9,500–$14,000

Pros

  • Versatile
  • Resale

Cons

  • Hard to buy
Rolex Datejust 41 Everose Rolesor

Rolex · Dress watches

Rolex Datejust 41 Everose Rolesor

Buy it if you want warm.

Verdict
Buy
Best for
Two-tone Datejust
Typical price
$14,500–$18,500

Pros

  • Holds value

Cons

  • Pricey
Rolex Day-Date 36

Rolex · Dress watches

Rolex Day-Date 36

Buy it if you want the President.

Verdict
Buy
Best for
Classic President
Typical price
$39,000–$48,000

Pros

  • Iconic

Cons

  • Pricey
Rolex Day-Date 40

Rolex · Dress watches

Rolex Day-Date 40

Buy it if you want the President.

Verdict
Consider
Best for
President
Typical price
$42,000–$55,000

Pros

  • Iconic

Cons

  • Very pricey
Rolex Day-Date 40 Platinum Ice Blue

Rolex · Dress watches

Rolex Day-Date 40 Platinum Ice Blue

Buy it if you want ultimate Rolex.

Verdict
Consider
Best for
Platinum President
Typical price
$70,000–$90,000

Pros

  • Ultimate

Cons

  • Extreme
Rolex Daytona 126505 Everose

Rolex · Luxury chronographs

Rolex Daytona 126505 Everose

Buy it if you want gold.

Verdict
Consider
Best for
Gold Daytona
Typical price
$42,000–$55,000

Pros

  • Luxurious

Cons

  • Very pricey
Rolex Deepsea 136660

Rolex · Luxury dive watches

Rolex Deepsea 136660

Buy it if you want the toughest Rolex.

Verdict
Consider
Best for
Extreme diver
Typical price
$14,500–$17,500

Pros

  • Extreme build
  • Holds value

Cons

  • Very large
Rolex Explorer 36

Rolex · GMT and pilot watches

Rolex Explorer 36

Buy it if you want the simplest Rolex.

Verdict
Buy
Best for
Everyday Rolex
Typical price
$7,600–$10,000

Pros

  • Versatile
  • Holds value

Cons

  • Small for some
Rolex Explorer 40

Rolex · GMT and pilot watches

Rolex Explorer 40

Buy it if you want larger.

Verdict
Buy
Best for
Larger Explorer
Typical price
$7,800–$10,500

Pros

  • Versatile

Cons

  • Hard to buy
Rolex Explorer II 226570

Rolex · GMT and pilot watches

Rolex Explorer II 226570

Buy it if you want a tool GMT.

Verdict
Buy
Best for
Tool GMT
Typical price
$10,500–$13,000

Pros

  • Tough
  • Holds value

Cons

  • Large
Rolex GMT-Master II 126710BLRO

Rolex · GMT and pilot watches

Rolex GMT-Master II 126710BLRO

Buy it if you want the iconic travel Rolex.

Verdict
Consider
Best for
Pepsi icon
Typical price
$11,000–$22,000

Pros

  • Iconic
  • Holds value

Cons

  • Grey premium
Rolex GMT-Master II 126711CHNR Root Beer

Rolex · GMT and pilot watches

Rolex GMT-Master II 126711CHNR Root Beer

Buy it if you want warm two-tone.

Verdict
Buy
Best for
Root Beer
Typical price
$18,000–$24,000

Pros

  • Distinctive
  • Holds value

Cons

  • Pricey
Rolex GMT-Master II 126718GRNR Gold

Rolex · GMT and pilot watches

Rolex GMT-Master II 126718GRNR Gold

Buy it if you want gold GMT.

Verdict
Consider
Best for
Gold GMT
Typical price
$40,000–$46,000

Pros

  • Luxurious

Cons

  • Pricey
Rolex GMT-Master II 126720VTNR Sprite

Rolex · GMT and pilot watches

Rolex GMT-Master II 126720VTNR Sprite

Buy it if you want unique.

Verdict
Consider
Best for
Left-hand GMT
Typical price
$11,500–$19,000

Pros

  • Distinctive

Cons

  • Grey premium
Rolex GMT-Master II Batgirl

Rolex · GMT and pilot watches

Rolex GMT-Master II Batgirl

Buy it if you want GMT Rolex.

Verdict
Consider
Best for
Batgirl
Typical price
$11,000–$20,000

Pros

  • Iconic

Cons

  • Grey premium
Rolex Lady-Datejust 28

Rolex · Women’s luxury watches

Rolex Lady-Datejust 28

Buy it if you want a lifetime Rolex.

Verdict
Buy
Best for
Classic Rolex
Typical price
$13,000–$17,000

Pros

  • Holds value
  • Timeless

Cons

  • Pricey
Rolex Lady-Datejust 28 Everose Rolesor

Rolex · Women’s luxury watches

Rolex Lady-Datejust 28 Everose Rolesor

Buy it if you want warm.

Verdict
Buy
Best for
Rose Lady
Typical price
$15,000–$19,000

Pros

  • Holds value

Cons

  • Pricey
Rolex Lady-Datejust 28 Yellow Gold Diamonds

Rolex · Women’s luxury watches

Rolex Lady-Datejust 28 Yellow Gold Diamonds

Buy it if you want jewelry-level Rolex.

Verdict
Consider
Best for
Gold Lady-Datejust
Typical price
$32,000–$38,000

Pros

  • Holds value

Cons

  • Very pricey
Rolex Lady-Datejust Pre-Owned

Rolex · Women’s luxury watches

Rolex Lady-Datejust Pre-Owned

Buy it if you want Rolex for less.

Verdict
Buy
Best for
Vintage Rolex
Typical price
$7,000–$11,000

Pros

  • Savings

Cons

  • Older
Rolex Oyster Perpetual 36

Rolex · Women’s luxury watches

Rolex Oyster Perpetual 36

Buy it if you want entry Rolex.

Verdict
Buy
Best for
Entry Rolex
Typical price
$6,600–$10,000

Pros

  • Holds value
  • Colours

Cons

  • Hard to buy
Rolex Oyster Perpetual 41

Rolex · Luxury dive watches

Rolex Oyster Perpetual 41

Buy it if you want simple Rolex.

Verdict
Buy
Best for
Simple Rolex
Typical price
$7,000–$10,000

Pros

  • Holds value

Cons

  • Hard to buy
Rolex Pearlmaster 39

Rolex · Women’s luxury watches

Rolex Pearlmaster 39

Buy it if you want gem-set.

Verdict
Consider
Best for
Gem-set Rolex
Typical price
$70,000–$110,000

Pros

  • Opulent

Cons

  • Extreme
Rolex Perpetual 1908

Rolex · Dress watches

Rolex Perpetual 1908

Buy it if you want Rolex elegance.

Verdict
Buy
Best for
Rolex dress
Typical price
$22,000–$25,000

Pros

  • Elegant
  • Superb

Cons

  • Pricey
Rolex Sea-Dweller 126600

Rolex · Luxury dive watches

Rolex Sea-Dweller 126600

Buy it if you want a bigger Rolex diver.

Verdict
Consider
Best for
Deep diver
Typical price
$14,500–$17,000

Pros

  • Tough
  • Holds value

Cons

  • Thick
Rolex Sea-Dweller 126603 Two-Tone

Rolex · Luxury dive watches

Rolex Sea-Dweller 126603 Two-Tone

Buy it if you want two-tone diver.

Verdict
Consider
Best for
Gold Sea-Dweller
Typical price
$17,000–$20,000

Pros

  • Distinctive

Cons

  • Thick
Rolex Sky-Dweller 336934

Rolex · GMT and pilot watches

Rolex Sky-Dweller 336934

Buy it if you want complication.

Verdict
Buy
Best for
Travel complication
Typical price
$16,000–$22,000

Pros

  • Clever
  • Holds value

Cons

  • Thick
Rolex Submariner 124060

Rolex · Luxury dive watches

Rolex Submariner 124060

Buy it if you want the cleanest Submariner.

Verdict
Buy
Best for
Purist Sub
Typical price
$9,600–$13,000

Pros

  • Clean dial
  • Holds value

Cons

  • Hard to buy
Rolex Submariner 124060 Pre-Owned

Rolex · Luxury dive watches

Rolex Submariner 124060 Pre-Owned

Buy it if you want a Sub without the wait.

Verdict
Buy
Best for
No-date Sub now
Typical price
$10,500–$13,500

Pros

  • Available
  • Holds value

Cons

  • Above list
Rolex Submariner Date 126610LN

Rolex · Luxury dive watches

Rolex Submariner Date 126610LN

Buy it if you want the most recognized luxury watch and its strong resale.

Verdict
Buy
Best for
The dive icon
Typical price
$10,700–$15,000

Pros

  • Holds value
  • Superb build

Cons

  • Hard to buy at list
Rolex Submariner Date 126613LB Two-Tone

Rolex · Luxury dive watches

Rolex Submariner Date 126613LB Two-Tone

Buy it if you want the Submariner with more presence.

Verdict
Buy
Best for
Gold and steel Sub
Typical price
$15,800–$19,500

Pros

  • Holds value
  • Iconic blue

Cons

  • Flashy
Rolex Submariner Date 126618LN Yellow Gold

Rolex · Luxury dive watches

Rolex Submariner Date 126618LN Yellow Gold

Buy it if you want the ultimate gold sports watch.

Verdict
Consider
Best for
Solid gold Sub
Typical price
$42,000–$48,000

Pros

  • Solid gold
  • Holds value

Cons

  • Heavy
Rolex Yacht-Master 37 Everose

Rolex · Luxury dive watches

Rolex Yacht-Master 37 Everose

Buy it if you want a 37 mm sport Rolex.

Verdict
Buy
Best for
Mid-size Yacht-Master
Typical price
$14,500–$17,000

Pros

  • Wearable size
  • Holds value

Cons

  • Pricey
Rolex Yacht-Master 40

Rolex · Luxury dive watches

Rolex Yacht-Master 40

Buy it if you want Rolex.

Verdict
Consider
Best for
Sailing Rolex
Typical price
$13,000–$17,000

Pros

  • Holds value

Cons

  • Pricey
Rolex Yacht-Master 42 White Gold

Rolex · Luxury dive watches

Rolex Yacht-Master 42 White Gold

Buy it if you want discreet precious metal.

Verdict
Consider
Best for
Light gold sport
Typical price
$31,000–$35,000

Pros

  • Discreet gold
  • Comfortable strap

Cons

  • Pricey

Reviews, comparisons and guides

ReviewLuxury dive watches

Rolex Yacht-Master 40 review: worth it or skip?

Is the Rolex Yacht-Master 40 worth it? Our buy-or-skip verdict, who it suits, who should skip it and what to…

VerdictConsider $13,000–$17,000

Updated 6. Nov 2026

ReviewGMT and pilot watches

Rolex Explorer 36 review: worth it or skip?

Is the Rolex Explorer 36 worth it? Our buy-or-skip verdict, who it suits, who should skip it and what to…

VerdictBuy $7,600–$10,000

Updated 6. Nov 2026

ReviewWomen’s luxury watches

Rolex Datejust 31 review: worth it or skip?

Is the Rolex Datejust 31 worth it? Our buy-or-skip verdict, who it suits, who should skip it and what to…

VerdictBuy $9,500–$14,000

Updated 6. Nov 2026