Brunello Cucinelli Wool Cashmere Overcoat vs Burberry Kensington Long Trench Men: which one should you buy?

Where they differ

The Brunello Cucinelli Wool Cashmere Overcoat wins on wool and cashmere coat with soft shoulders. The Burberry Kensington Long Trench Men answers with long trench. Fabric: Wool and cashmere on the Brunello Cucinelli Wool Cashmere Overcoat, Cotton gabardine on the Burberry Kensington Long Trench Men. Length: Knee on the Brunello Cucinelli Wool Cashmere Overcoat, Knee on the Burberry Kensington Long Trench Men. Fit: Relaxed on the Brunello Cucinelli Wool Cashmere Overcoat, Regular on the Burberry Kensington Long Trench Men. Made in: Italy on the Brunello Cucinelli Wool Cashmere Overcoat, England on the Burberry Kensington Long Trench Men.

Reasons to buy the Brunello Cucinelli Wool Cashmere Overcoat

Superb fabric, Soft, Refined. What to accept: pricey. Usual price: $5,500–$7,000. Our verdict: buy. Read the full Brunello Cucinelli Wool Cashmere Overcoat review.

Reasons to buy the Burberry Kensington Long Trench Men

Iconic. What to accept: not warm. Usual price: $2,590–$2,990. Our verdict: buy. Read the full Burberry Kensington Long Trench Men review.

Neither one?

Our list of the best men’s overcoats and trench coats has every other piece with its own call. Length: just above the knee is the most versatile; it covers a suit jacket without overwhelming shorter men.

Also consider the Burberry Kensington Trench for Men ($2,490–$2,890): heritage gabardine trench made in England. Buy it if you want the original trench coat.

Also consider the Loro Piana Cashmere Overcoat ($7,500–$9,500): single-breasted overcoat in Loro Piana cashmere. Buy it if you want the finest overcoat and wear it often.

Buyer tip

Navy and camel overcoats are bought for a decade, so buy them full price if needed; fashion colors drop heavily in January.

Buying in Europe: Italian tailoring uses chest sizes such as IT 48 or 50 (about a US 38 or 40), while knitwear and outerwear use S–XL or IT sizes depending on the house. A European tailor can adjust sleeves and hems on any jacket.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.