Burberry Kensington Trench for Men vs Brunello Cucinelli Wool Cashmere Overcoat: which one should you buy?

Where they differ

The Burberry Kensington Trench for Men wins on heritage gabardine trench made in England. The Brunello Cucinelli Wool Cashmere Overcoat answers with wool and cashmere coat with soft shoulders. Fabric: Cotton gabardine on the Burberry Kensington Trench for Men, Wool and cashmere on the Brunello Cucinelli Wool Cashmere Overcoat. Length: Mid-thigh to knee on the Burberry Kensington Trench for Men, Knee on the Brunello Cucinelli Wool Cashmere Overcoat. Fit: Regular on the Burberry Kensington Trench for Men, Relaxed on the Brunello Cucinelli Wool Cashmere Overcoat. Made in: England on the Burberry Kensington Trench for Men, Italy on the Brunello Cucinelli Wool Cashmere Overcoat.

Reasons to buy the Burberry Kensington Trench for Men

Iconic, Durable, Made in England. What to accept: not warm alone. Usual price: $2,490–$2,890. Our verdict: buy. Read the full Burberry Kensington Trench for Men review.

Reasons to buy the Brunello Cucinelli Wool Cashmere Overcoat

Superb fabric, Soft, Refined. What to accept: pricey. Usual price: $5,500–$7,000. Our verdict: buy. Read the full Brunello Cucinelli Wool Cashmere Overcoat review.

Neither one?

Our list of the best men’s overcoats and trench coats has every other piece with its own call. Length: just above the knee is the most versatile; it covers a suit jacket without overwhelming shorter men.

Also consider the Loro Piana Cashmere Overcoat ($7,500–$9,500): single-breasted overcoat in Loro Piana cashmere. Buy it if you want the finest overcoat and wear it often.

Also consider the Kiton Cashmere Overcoat ($9,000–$12,000): hand-tailored cashmere coat. Buy it if you want hand tailoring.

Buyer tip

Navy and camel overcoats are bought for a decade, so buy them full price if needed; fashion colors drop heavily in January.

Buying in Europe: Italian tailoring uses chest sizes such as IT 48 or 50 (about a US 38 or 40), while knitwear and outerwear use S–XL or IT sizes depending on the house. A European tailor can adjust sleeves and hems on any jacket.

Luxury prices move in a different rhythm from everyday shopping. The great houses (Chanel, Hermès, Louis Vuitton, Dior, Rolex) raise prices once or twice a year, often in January and in spring, and almost never discount their icons. Seasonal pieces, colors and many shoes, coats and knitwear drop 30–50% in the end-of-season sales in January and from late June. Watches from brands such as Omega, TAG Heuer, Longines and Breitling, and most fragrance, see the best prices around Prime Day and Black Friday. Judge any deal against the usual price we show.